New Release!Fundraiser

Be Kind You Are Worth It

Price range: $29.95 through $31.95

“Be Kind You Are Worth It” | Gunner’s AVF Fundraiser Design

A powerful message from a big heart in a small package, meet the “Be Kind You Are Worth It” design, created by 10-year-old Gunner, a young artist and everyday hero on a mission to remind the world that everyone is special. Working alongside the Relentless Defender team, Gunner transformed his original artwork into a bold, wearable reminder that every life has value. The message is simple yet powerful: YOU ARE WORTH IT.

What started on a small sketchpad by a 6 year old has grown into a nationally recognized message of hope, kindness, and unwavering support for our nation’s veterans and first responders.With every purchase of this shirt, proceeds will be donated to the American Valor Foundation (AVF) a nonprofit dedicated to supporting military veterans, first responders, and their families.

Gunner’s message has already raised thousands for AVF and will be presented at the annual Chris Kyle Memorial Benefit on April 25, 2026. This year’s design raises awareness of the mental health challenges and suicide crisis within our first responder and military communities, remembering the fallen and strengthening efforts to safeguard those who serve.

This limited release is a pre-order item, with orders beginning to ship March 9th just in time to proudly wear your support leading up to the benefit event.

Join us in spreading Gunner’s powerful message: YOU ARE WORTH IT.

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Be Kind You Are Worth It
Be Kind You Are Worth It
$29.95 $31.95Price range: $29.95 through $31.95

This item is selling fast!

“Be Kind You Are Worth It” | Gunner’s AVF Fundraiser Design

A powerful message from a big heart in a small package, meet the “Be Kind You Are Worth It” design, created by 10-year-old Gunner, a young artist and everyday hero on a mission to remind the world that everyone is special. Working alongside the Relentless Defender team, Gunner transformed his original artwork into a bold, wearable reminder that every life has value. The message is simple yet powerful: YOU ARE WORTH IT.

What started on a small sketchpad by a 6 year old has grown into a nationally recognized message of hope, kindness, and unwavering support for our nation’s veterans and first responders.With every purchase of this shirt, proceeds will be donated to the American Valor Foundation (AVF) a nonprofit dedicated to supporting military veterans, first responders, and their families.

Gunner’s message has already raised thousands for AVF and will be presented at the annual Chris Kyle Memorial Benefit on April 25, 2026. This year’s design raises awareness of the mental health challenges and suicide crisis within our first responder and military communities, remembering the fallen and strengthening efforts to safeguard those who serve.

This limited release is a pre-order item, with orders beginning to ship March 9th just in time to proudly wear your support leading up to the benefit event.

Join us in spreading Gunner’s powerful message: YOU ARE WORTH IT.

Production Policy

We know you’re excited to get your gear, and we’re just as excited to send it. For most in-stock items, we our tail off to ship the same day you order — because nobody likes waiting. That said, weekends, holidays, or an unexpected avalanche of orders (it happens!) might slow things down just a bit. If something you grabbed is out of stock or needs to be made just for you, it might take a few extra days. We’ll keep things moving and keep you in the loop.


Shipping Policy

We ship with USPS and UPS — the usual suspects. Once your package leaves our hands, it’s off on its own adventure. You’ll get a tracking number (or you can log into your account) so you can follow along like a proud parent.

Now, as much as we’d love to command the shipping universe (if we did, it would obviously be RELENTLESS), we don’t control what happens once your package is in the hands of USPS or UPS. If it gets delayed, misdelivered (especially if there was a typo in the shipping address), or vanishes into the shipping void — we feel your pain and we’ve got your back. While we can’t take official responsibility after handoff, we’ll help however we can — including pointing you in the right direction to file a claim and offering moral support while you yell at your mailbox.

Unless… you added Shielded Shipping™ at checkout for just $0.92 — then you’re in luck. If your package is confirmed lost, we’ll ship you a replacement. No hoops, no headaches. Just relentless support.