“Be Kind You Are Worth It” | Gunner’s AVF Fundraiser Design
A powerful message from a big heart in a small package, meet the “Be Kind You Are Worth It” design, created by 10-year-old Gunner, a young artist and everyday hero on a mission to remind the world that everyone is special. Working alongside the Relentless Defender team, Gunner transformed his original artwork into a bold, wearable reminder that every life has value. The message is simple yet powerful: YOU ARE WORTH IT.
What started on a small sketchpad by a 6 year old has grown into a nationally recognized message of hope, kindness, and unwavering support for our nation’s veterans and first responders.With every purchase of this shirt, proceeds will be donated to the American Valor Foundation (AVF) a nonprofit dedicated to supporting military veterans, first responders, and their families.
Gunner’s message has already raised thousands for AVF and will be presented at the annual Chris Kyle Memorial Benefit on April 25, 2026. This year’s design raises awareness of the mental health challenges and suicide crisis within our first responder and military communities, remembering the fallen and strengthening efforts to safeguard those who serve.
This limited release is a pre-order item, with orders beginning to ship March 9th just in time to proudly wear your support leading up to the benefit event.
Join us in spreading Gunner’s powerful message: YOU ARE WORTH IT.

